[Fast Release] Kim Krause Schwalm – 3Rs Royalties, Retainers, and…

Start here first! Discover how Kim Krause Schwalm and Chris Orzechowski had a bit of a public spat that turned into a wonderful partnership, while sharing their combined knowledge with hundreds of copywriters and other freelancers. You’ll also get an overview of the 3Rs program and get the background info you need before you dive in!

In this first 3Rs module, Kim and Chris explain what recurring revenue deals are, why and how to start doing them, and how to find the right clients to do them with. You’ll discover the characteristics of a good client and 18 ways to find them. Kim and Chris give you pointers on how to sell yourself to these clients, things you should AVOID doing, and the mindset shift you must make to be successful. They break down step-by-step how to use Gary Bencivenga’s most powerful persuasion technique to get yourself hired by your dream client, along with other proven sales-closing techniques. But they don’t stop there…they tell you exactly what to do (and what NOT to do) to pave the way for future projects and a long-term, mutually-profitable relationship…the key to “win/win” recurring revenue deals.

In this second training module, Kim and Chris explain what retainers are, what’s good about them for clients, and what’s good about them for you. They give you the knowledge, tactics, and confidence to educate and close clients while ensuring you create the best possible arrangement for your earnings and lifestyle goals. Kim and Chris then go deep into the 4 steps to finding and closing the best retainer deals: 1) identifying the right opportunities, 2) tips on applying so you get their attention, 3) kick-ass interviewing tactics to help you land the retainer deal, and 4) the one thing you MUST do before “getting married” to a client. Kim and Chris also explain the ins and outs of 4 different retainer deal structures…exactly what to include in your client contracts…and CRUCIAL client management tips to keep things running smoothly. Once you go through this training, you’ll be able to approach your ideal retainer client like a pro, boost your odds of closing the deal, and build a successful “win/win” working relationship.