[Fast Release] Aj Cassata (Foundr) – Find Your Dream Clients

Find Your Dream Clients

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Aj Cassata (Foundr) – Find Your Dream Clients

Welcome to Aj Cassata (Foundr) – Find Your Dream Clients



  • Lesson 1: Mindset Is Everything

Discover why it’s all about helping the customer rather than selling them.

  • Lesson 2: Intro To Outbound Prospecting

Learn the difference between push and pull marketing and how to do each correctly.

  • Lesson 3: 3-Step Process For Landing Meetings

Master the art of converting strangers into new conversations and scheduled calls.

  • Lesson 4: Dialing In Your Niche & Avatar

Walkthrough of configuring your avatar and what to do if you have several.

  • Lesson 5: Dialing In Your Messaging

Understand your audience’s “flavour of pain” and craft short, powerful messaging.

  • Lesson 6: Optimizing Your Digital Presence

Learn the 8 key areas for optimizing your online presence and perception.

  • Lesson 7: Workflows & Daily Rituals

Create a simple, repeatable, daily outreach ritual so your pipeline is always full.

  • Lesson 8: Tracking Opportunities In Your CRM

Track the interest levels of your prospects without it being time-consuming.

  • Lesson 9: Tracking Your KPIs

Use the KPI template to stay organized and track your lead gen systems’ effectiveness.



  • Lesson 1: Your List-Building Mindset

Understanding why precision, rather than quantity, is the key to quick results.

  • Lesson 2: Defining Your Targeting Criteria

Become crystal clear on exactly who you’re targeting so they’re easy to reach.

  • Lesson 3: Building Lists Within LinkedIn

Leverage the best practices within LinkedIn and Sales Navigator.

  • Lesson 4: Building Lists With Email Databases

Learn the databases best for your niche and how to find decision-makers’ emails.



  • Lesson 1: Proven Messaging Principles

Create high-converting messaging with AJ’s tested cold outreach checklist.

  • Lesson 2: Stages Of Awareness

How to know exactly what to say based on your prospect’s awareness.

  • Lesson 3: Copywriting Frameworks, Templates, & Training

Use these proven plug-and-play templates to start driving high-quality leads today.

  • Lesson 4: Writing Sequences

Learn how to follow up with anyone without being annoying.

  • Lesson 5: Personalizing Your Outreach

Discover how to make all of your outreach looks and feel personalized.

  • Lesson 6: Real Cold Email Breakdowns: Good & Bad

Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.

  • Lesson 7: Proof You Can Do This

How to overcome “imposter syndrome” when getting started with your outreach.

===> Pay 100$/ 1000+ Courses <===

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