Dan Lok – High Income Copywriter
High Income Copywriting: The Comprehensive Guide To Closing In Print
This resource for all influencers, consultants, and entrepreneurs gives you the psychological secrets and high income copywriting techniques to persuade strangers into becoming customers.
Is it possible to make sales without opening your mouth? After reading this guide, you will learn how achievable it is to persuade, convince and influence someone to make a purchase decision by simply using your written words.
By the end, you will be equipped to produce effective sales copy that you can market in any niche. You can use this skill to adapt to a marketplace that is always changing, and you will know how to speak to customers and get them to take action.
Table of Contents
What is High Income Copywriting?How To Create Great Copy For Your BusinessThe Structure of Persuasive CopywritingWhy Your Sales Copy SucksThe Process of CopywritingAdvanced Copywriting SecretsHow To Start Your High Income Copywriting Career
What is High Income Copywriting? High Income Copywriter
High Income Copywriting is closing in print, which essentially means to use written words to generate leads and sales. It is a high income skill, used often by introverts, to start and enhance or extend a relationship with a customer that includes salesmanship in print.
Its primary purpose is to sell, so to be a good copywriter, you need to have an understanding of sales, marketing and human psychology.
Copywriting is broadly used for landing pages, direct mail campaigns, sales pages, printed advertising, infomercials, social media pages, and e-commerce platforms.
Why is high income copywriting important? How does it relate to making money? High Income Copywriter
Think about high income copywriting as more than just the words on a web page. Every email you send out, every web page that you create, every social media post that you publish, every infomercial that you see and even a video sales letter (VSL) is all copywriting. Anything that is involved with closing using the written word on a very massive scale is high income copywriting.
Closing in print is about communication, not just writing. Effective communication equals wealth. Think of all the forms of communication skills, like sales. Sales is the number one ability that an entrepreneur needs to be successful in any business. Business copywriting, which is closing a sale in print, is one of the most valuable communication skills to have because it is influential and can generate millions of dollars.
Gary C. Halbert, author of The Boron Letters, is arguably one of the greatest copywriters of all time. 10-20 years ago, Gary was charging $15,000 to write a letter, plus royalties. His company was mailing millions of physical pieces of direct mail every year. You can assume that if your copy doesn’t work, you can’t mail that many pieces. So he was a copywriter who clearly honed his craft.
Successful entrepreneurs are great at selling to any number of prospects. If you can sell 1-on-1, you can easily develop that skill so you can sell 1-to-many.
The more people you communicate with and deliver your value to, the more money you can make. So if you’re selling 1-on-1, your ratio is limited to 1-on-1. If you’re selling to 1-to-50 or 100 people your ratio is 1-to-100. In copywriting, your ratio is 1 to thousands. Plus your copy is selling and closing your products or services 24/7 on your website without you being physically present. Written words have this much power and influence because of leverage.
Every business needs copywriters. In fact, many popular brands have their success because of the copywriters they’ve hired. Copywriters have boosted small businesses into big enterprises.
Entrepreneurs and business owners who don’t excel at copywriting can hire or outsource a copywriter, but it’s still very important to have a strong understanding of what copywriting is, because that is what sells your products and services. The way that you write, communicate, and articulate your marketing message can make the difference between a product selling for $10,000, and the exact same product with a different message, selling for a million dollars.
You don’t have to be a master copywriter, but by having a strong understanding, you can make some small – but significant – changes to your copy. This could be the subject line, headline or call to action. Even with the same amount of effort, money, and traffic, you are able to get 2-3x more results with that change.
It is very valuable to be able to look at what makes copy actually work and convert. “High Income Copywriter”
This means you have to constantly test your material – sometimes based on certain assumptions – by publishing, editing them and seeing what works. The great thing now about the Internet is that you can quickly see the performance results of your copy with several tracking software. With the availability of advanced online platforms now, it is easier for you to monitor and know exactly what’s happening to your sales.
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