Julian Cole – Planning Dirty Academy (Download)
Welcome to ” Julian Cole – Planning Dirty Academy (2021) ”
About Julian Cole
Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney and Uber. Previously I’ve held the role of Head of Comms Planning at BBDO and BBH and helped create award winning work for PlayStation, Bacardi, Pepsi, Google and Coca-Cola. These roles helped me understand what was key to help strategists progress in their career.
With a void of practical information online, in 2017 I started the Planning Dirty newsletter to share the best tools and resources growing to over 20,000 subscribers. The Academy is the next step in that journey.
Planning Dirty Academy is an online course and private community for anyone who wants to transform into a certified strategist.
Get access to world class training in strategy, the same training being taught to leading companies like Facebook, Snap, Best Buy and WPP.
Benefits of the Planning Dirty Academy
- Gain confidence in your strategic abilities by learning the strategy fundamentals
- Your strategy will become a center piece of the work rather than an afterthought
- Have a bigger impact on your company, learning new strategy skills (Comms Planning, Business Strategy, Management)
- Have a trusted network of strategist you can bounce ideas off with the Planning Dirty Academy Private Community.
BIG-T Strategist
The BIG-T Strategist model is the foundation of the Planning Dirty Academy. It is based on the skills that are needed at the three levels of a strategists career (Strategist, Strategy Director, Head of Strategy).
The 12 modules and 80 lessons of the Academy are broken up based on the BIG-T model.
After completing the modules
- You will have learnt all the skills that a strategist must have and be able to apply it to your company context.
- Found new ways that strategy can offer more value to the creative development process at your agency
- What is required to progress to a strategy leadership role
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