Strategyzer – Master Business
Welcome to Strategyzer – Master Business
Created by world renowned experts in testing
Only with this course can you learn the authentic methods practiced and taught by Strategyzer, straight from the source.

- Tendayi Viki
Tendayi Viki is an author and corporate innovation expert. He helps companies innovate for the future while managing their core business. He has written two books; The Corporate Startup and The Lean Product Lifecycle.
He previously served as Director of Product Lifecycle at Pearson, where he co-developed an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York. Tendayi has been shortlisted for the Thinkers50 Innovation Award and was named on the Thinkers50 2018 Radar List for emerging management thinkers to watch.

- Dr. Alex Osterwalder
Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.
Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.
What You Get From Strategyzer – Master Business:
Module 1
Introduction to Testing
- Upgrade your mindset from executing business plans to de-risking business ideas
- Become familiar with a systematic testing process
- Discover the importance of testing systematically, whether in startups or established organizations
Module 2
Hypotheses
- Ask yourself, what needs to be true for your business idea to work and capture them as testable hypotheses?
Prioritize and refine hypotheses, and set yourself up for testing success
Module 3
Experiment
- Choose the right experiment, for the budget you have, and the type of hypothesis you’re testing
- Design experiments that produce strong evidence
Module 4
Learn
- Capture evidence in an efficient manner as you collect it
- Draw useful insights from a mix of qualitative and quantitative data
Module 5
Take Action
- Apply four types of action to progress your business idea: collect more evidence, move to the next important hypothesis, pivot or kill your idea.
Module 6
Manage
- Use the Progress Board to track who’s doing what
- Use the Innovation Scorecard to quantify how much risk you’ve reduced
Module 7
Present
- Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea
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