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Mike Hardenbrook – The Cold Email Academy
The Cold Email Academy
The Sales System Used to Generate $1.2m In 18 Months
Your Instructor
Mike is currently the Chief Strategist for GrowthGeeks.com, a marketplace for hiring marketers on-demand and CMO of GrowthHacker.TV.
He’s founded several successful startups (3 bootstrapped, 1 VC funded) and specializes in using email to grow B2B sales into the millions.
His work has been seen on Inc, Forbes, Techcrunch, NextWeb, & Entrepreneur.
He is also a mentor to accelerator programs at Dreamit Ventures, Baylor, and Univ. of Chicago
Mike Hardenbrook – The Cold Email Academy
Welcome to the Cold Email Academy
- Gettinged – What You Need To Know Beforeing The First Lesson
- Cold Email Academy Cliff Notes
- Cold Email Masters Workbook
- Software, Tools, & Leads Discount Bonuses (0:34)
- Template Scripts, Sequence, and Psychology
Cold Email Bootcamp
- How to Take Action with This Course (2:21)
- The 4 Core Principles to Build a Sales Machine (3:15)
- How to Use Cold Email to Grow Your Business (3:10)
- The Cold Email Mentality (2:32)
- Who Uses Cold Email Successfully (2:23)
- Debunking the Myths (2:38)
- Types of Cold Email Campaigns (4:01)
Best Practices with Cold Email
- Intro to Targeting with Cold Email (1:54)
- Targeting with Cold Email (3:13)
- Lets Create Your Perfect Prospect (4:00)
- Customer Persona Worksheet
- Customer In Context by Steve Blank
DIY Prospecting (Like a Boss)
- Intro to Prospecting Like a Boss (1:15)
- DIY Prospecting Benefits and Drawbacks (3:47)
- Purchasing Leads: Benefits and Drawbacks (3:16)
- DIY Prospecting Built to Scale (2:02)
- Types of Emails We Want (2:18)
- Prospecting Apps and Extensions (8:28)
- Prospecting Google, Linkedin, Directories, and Forums (6:36)
- Prospecting Competitors, Angellist, Product Hunt, and Twitter (9:17)
- Super Fast with Linkedin (4:09)
- Turning Directories into Emails (3:50)
- Targeting Based on Software (1:40)
- The Twitter Hack (4:19)
- My Secret Source (3:45)
- Scrubbing Your Data (1:50)
- Scale Wining Sources with Outsourcers (6:29)
- Instructions for Organizing Data Sources (2:13)
Purchasing Prospect Leads
- Do You Need Any Help? (0:24)
- Types of Lead Brokers (3:43)
- Calculate Your Estimate ROI (2:33)
- Outreach and Working with a Rep (2:07)
