Neville Medhora – The Copywriting Course (FULL SUI…
Welcome to Neville Medhora – The Copywriting Course (FULL SUI…
How to write like you speak.
Neville Medhora is best known as a copywriter. But that doesn’t mean he just writes copy. According to Neville, effective copywriting means communicating a message from your brain to millions of other brains using the best technology available.
Hundreds of years ago, a carrier pigeon was the best option. Today, it’s probably a brief email that includes curated animated GIFs.
In this episode, we talk with the author and copywriter about why he dropped out of college, his direct approach to helping clients, and why he actively keeps up with marketing trends.
One universal tip Neville shared that might help you (and your business) is that familiarity ruins your ability to critique something. You can’t relive a first impression, so try introducing fresh eyes to your problem. It will almost always lead to better insights.
If you’re interested in learning how to improve your copywriting, you might like Neville’s copywriting course.
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Episode Transcript
Neville:
So a lot of people say, “Elon Musk is a dropout. Bill Gates is a dropout. Mark Zuckerberg is a dropout.” Elon Musk was going to pursue a PhD at Stanford. Mark Zuckerberg was at Harvard, killing it. Bill Gates was doing really well. These people weren’t dolts that just dropped out and just thought, “Let me try something.” They actually started something. And when it got so big, they dropped out. That’s the kind of dropout that you want to be, if you’re going to drop out. You don’t just want to drop out and say, “I’m going to find something.” If you can’t do it on the side, you probably can’t do it full time.
Chris:
I’m going to kick off this conversation by first thanking my friend,